About us:

Racing Victoria (RV) is one of Australia’s leading sporting organisations, and the independent governing body of thoroughbred racing in Victoria. We develop, promote and manage the conduct of the racing of thoroughbred horses in Victoria to safeguard its integrity.

RV is focused on expanding racing’s reach, building new commercial opportunities, and enhancing the customer experience across every platform and touchpoint.

About the Role

Reporting to the Chief Operating Officer, this role will lead strategic initiatives that grow Racing Victoria’s commercial footprint, with a strong focus on wagering partnerships, revenue diversification, and audience engagement.

We’re looking for a strategic, forward thinking and results focused General Manager – Commercial to join our high-performing team in a permanent role. This is a senior leadership role, responsible for expanding the reach of Victorian Thoroughbred Racing by enabling access to the sport anytime, anywhere, increasing audience engagement and viewership across all platforms.

Key priorities include driving commercial growth by optimising existing media assets and unlocking new revenue streams that deliver greater value for core customer groups including owners, punters, racegoers, and viewers.

This role will also lead strategic partnerships with Wagering Service Providers to maximise revenue opportunities and ensure Racing Victoria’s offering remains competitive and compelling.

Additionally, the role will oversee the development of innovative products and experiences that enhance customer engagement, while establishing processes and standards to support the commercialisation of intellectual property and the creation of future revenue opportunities.

Key Responsibilities

· Lead strategic partnerships with Wagering Service Providers (WSPs), ensuring strong performance, innovation, and contract compliance.

· Drive commercial growth by identifying and delivering new revenue opportunities across media, content, digital, data, and licensing.

· Expand racing’s reach by enhancing content distribution, launching new digital experiences, and increasing audience access and engagement.

· Innovate and commercialise products, overseeing the development of racing-related offerings and frameworks to protect and monetise RV’s IP and data assets.

· Manage commercial contracts and financial performance, ensuring profitability, compliance, and accurate reporting.

· Lead and develop a high-performing team, championing collaboration, accountability, and Racing Victoria’s values across all activities.

About You

You are a strategic leader with a deep understanding of the wagering landscape and a proven ability to deliver results in fast paced, customer driven industries.

Your background includes senior level experience in commercial management, where you’ve successfully developed and executed strategies that drive growth, improve performance, and align with long term organisational goals. You bring a strong track record of navigating complexity, leading change, and introducing innovative solutions that respond to shifting market dynamics.

With a sophisticated understanding of wagering markets and consumer behaviour, you know how to leverage data, insights, and partnerships to deliver commercial and strategic value. Your ability to lead negotiations, influence outcomes, and build collaborative relationships across internal teams and external stakeholders is a key strength.

Ideally, you bring experience from the sports, wagering, or entertainment sectors and thrive in roles that require vision, agility, and stakeholder engagement at the highest levels.

Why Join Racing Victoria?

· A permanent, impactful leadership role with a high-profile sport

· Attractive and competitive remuneration package, inclusive of salary packaging benefits

· Hybrid work arrangements and a supportive, inclusive culture

· Free onsite parking and a subsidised café at Flemington

· Access to racing events and development opportunities

How to Apply

If this sounds like your next move, we’d love to hear from you; please apply via our website.

Closing date for applications will be Friday 5th September, however interviews will commence with candidates sooner and upon suitability for the position.